Magnificent.Tile & Stone.Brands

Surface Culture is a customer service, distribution, and branding studio that works with start-up manufacturers in the tile and stone space to incubate their brand, build their distribution networks, and solidify their online presence.
NORSTONE Everitt & Schilling Tile

Why Surface Culture?

Building a national Tile & Stone brand in today's market is vastly different than it was even 5 years ago. At Surface Culture, we understand the nuances of building distribution networks, direct sales platforms, and communicating directly with your customer - in their design studio, on their favorite social network, or in dealer showrooms wherever they are.
A&D Focus
Wholesale Focus
Digital Marketing Strategy

Brand Portfolio | Norstone and E&S Tile

Surface Culture Brands' Norstone Natural Stone Veneers and Everitt & Schilling Tile are both high performance wall veneer systems - One focused on natural stone and the other on reclaimed barnwood. Through skillful brand building, digital marketing, and our wholesale network contacts, we have helped these brands become adopted on project work the world over - From celebrity residences to key government projects to designer healthcare, we've been a part of it all.

Our Impact

We work with mission driven start-ups to set strategy, create meaningful products, and embolden customers.
Start Up Expertise
Starting a national Tile & Stone brand is ambitious. We bring comprehensive knowledge and first hand experience ranging from supply chain integration to masterfully created websites complete with the reporting systems necessary to run a data driven business in today's consumer-first economy.
Brand Development
Brand is power. We translate complex product ideas, big-picture questions, and company goals into elegant, emotional brand communication. Our speciality is in fine-tuning existing brands to amplify their message and speak directly to their customers where they are and when they are most ready to become brand loyal.
Pathways to Market
Every product is different. We are data driven strategists that have the knowledge, the tool kit, and the contacts to take products from concept to market with velocity and clarity. Our method may employ traditional wholesale distribution models or e-comm direct to consumer models, or both.
Traffic to our Branded Sites in 2017
Architectural Contacts Developed To Date
Brand Following on Social Media

Connect with Us

You already know us as the team behind Norstone and Everitt & Schilling Tile, but new product opportunities await, connect with us to bring your product ideas to market.
Address
1148 Grove St Maitland, FL 32751
Customer Support
E-mail: [email protected] Phone: (877) 210 9248